This exclusive programme prepares you to enter the fascinating world of watches and luxury. A sector that reflects Swiss values where luxury meets excellence, style, innovation and passion. Our degree explores all aspects of business and provides you with an in-depth understanding of the luxury watch industry, markets, key drivers and practices. You will become aware of current challenges such as technology, sustainability and trends.

You will develop the ability to analyse markets and competitors, promote and sale products, negociate, manage a project, recognise opportunities, invest, design strategies and make efficient decisions. You will gain the right set of skills and the mindset to succeed in this industry.

This specialisation prepares graduates for a range of impressive career opportunities in luxury groups, the watch industry including watch companies, jewellers, consulting firms, large corporations.

Faculty : You will learn from an international faculty who are industry experts, entrepreneurs and senior managers selected from around the world to ensure educational excellence.

• Accreditations : ACBSP, IACBE, EDUQUA

• Degree awarded : Bachelor of Business Administration (with specialisation in Luxury and Watch Business)

• Credits : 126 credits us (180 ECTS)

• Length : 3 years

• 41 courses : including a wide range of subjects
• Study mode : full time
• Format : on-campus

• Small classes : 20 students

• Excellent ratio : professor / students : 1 / 6

• Language : English.

   We also offer a bilingual program (EN-FR)

• BBA students : 70% International & 30% local &, 70% speak at least 2 languages

• 2 intakes per year in March and October.

This undergraduate curriculum focuses on your success and provides you with global perspectives, real-business knowledge and a modern vision of organisations. You will develop a global, sustainable and digital mindset. 

The curriculum contains 37 core courses & 4 elective courses to choose from the specialisation.

Sample core courses

• The Power of Sales

• Negotiation for Business

• Inside the Consumer’s Mind

• Sustainability in Business

• Business Strategy

• Strategic Digital Marketing

Specialisation : elective courses

• Luxury Business Management

• Luxury Watch Business

• Luxury Marketing

• International Brand Strategy

• International Business

• Entrepreneurship & Business Development 

Preparing for your career

Our distinctive approach enhances your employability and helps you to become a professional who will easily adapt to the challenges of the business world. You will be ready to embrace top career opportunities.

• Excellent record : 90% of BBA graduates find a job or pursue advanced degree studies within 6 months after graduation.

• Experiential learning : Our Bachelor degree is interactive and experiential, using a combination of case studies, group exercises, discussions, project work and business simulations. The curriculum gives you real-life business skills.

• Real business exposure : The in-class experience is combined with an exposure to real business operations through guest speaker sessions, industry and company visits. These events introduce you to numerous career opportunities.

• Career & workshops : Modern career workshops, tailored career advice, real business exposure and networking and industry opportunities help create career opportunities for you.

• Jobs & Internships : We provide access to a variety of useful information : job ads, internship ads, job portals and guidance.

• Excellent place to work : Switzerland offers top career opportunities.