This exclusive program prepares you for the captivating world of luxury, a field reflecting Swiss values of excellence, innovation, and passion. The degree explores all aspects of luxury business, providing a comprehensive understanding of the industry, its markets, drivers, and practices. You’ll gain insights into current topics like technology, sustainability, and emerging trends.

You’ll develop the ability to analyze markets, promote and sell products, negotiate, manage projects, identify opportunities, invest, strategize, and make sound decisions. You can customize your specialization with electives tailored to your career goals. With the right skills and mindset, you’ll be fully equipped to thrive in this sector.

• Accreditations : ACBSP, IACBE, EDUQUA

• Degree awarded : Bachelor of Business Administration (with specialisation in Luxury Business)

• Credits : 130 CH/US (184 ECTS)

• Length : 3 years

• 41 courses : including a wide range of subjects
• Study mode : full time
• Format : on-campus

• Small classes : 20 students

• Excellent ratio : professor / students : 1 / 6

• Language : English.

   We also offer a bilingual program (EN-FR)

• 2 intakes per year in March and October.

This undergraduate curriculum focuses on your success and provides you with global perspectives, real-business knowledge and a modern vision of organisations. You will develop a global, sustainable and digital mindset. 

The curriculum contains 37 core courses & 4 elective courses to choose from the specialisation.

Sample core courses

• Inside the Consumer’s Mind

• The Power of Sales

• Negotiation for Business

• Digital Era Marketing Strategy

• Project Management

• Business in the Digital Age

Specialisation : elective courses

• Luxury Business Management

• Luxury Watch Business

• International Brand Strategy

• International Marketing

• International Business

• Driving Strategy with AI

Our high-impact learning approach prepares you to become a versatile professional, ready to adapt to the challenges of a rapidly evolving business landscape and society. You will graduate fully prepared to embrace top career opportunities.

• Excellent record : 94% of BBA students satisfied; 90% employed or in further studies within 6 months, joining top firms.

• Experiential learning : Our BBA blends case studies, group exercises, discussions, projects, simulations for real-world skills.

• Real business exposure : In-class learning is enriched by real-world insights through guest lectures and industry visits.

• Career & workshops : Modern workshops, tailored advice, industry exposure and networking opportunities. 

• Jobs & Internships : We provide access to a variety of useful information : job ads, internship ads, job portals and guidance.

• Excellent place to work : Geneva is home to world-renowned luxury brands, haute horlogerie, exclusive boutiques, and elite events, offering unparalleled business and career opportunities.