Bachelor in Marketing
Bachelor of Business Administration  (TT sauf career et temoignage)

• Accreditations : ACBSP, IACBE, EDUQUA

• Degree awarded : Bachelor of Business Administration (with specialisation in Marketing)

• Credits : 126 credits us (180 ECTS)

• Length : 3 years

• 41 courses : including a wide range of subjects
• Format : on-campus
• Study mode : full time

• Small classes : 20-25 students

• Excellent ratio : professor / students : 1 / 6

• Language : English.

   We also offer a bilingual program (EN-FR)

• BBA students : 70% International & 30% local &, 70% speak at least 2 languages

• 2 intakes per year in March and October.


This undergraduate curriculum focuses on your success and provides you with global perspectives, real-business knowledge and a modern vision of organisations. You will develop a global, sustainable and digital mindset. 

The curriculum contains 37 core courses & 4 elective courses to choose from the specialisation.

Sample core courses

• Creativity & Innovation

• Inside the Consumer’s Mind

• Dynamic Marketing Strategies

• Global Management

• Strategic Digital Marketing

• Market Research & Analysis


Specialisation : elective courses

• International Marketing

• International Brand Strategy

• Essentials of AI for Business

• Luxury Marketing

• International Business

• Leading Innovation and Change


Preparing for your career


Our distinctive approach enhances your employability and helps you to become a professional who will easily adapt to the challenges of the business world. You will be ready to embrace top career opportunities.

• Excellent record : 94% of BBA students are satisfied with their studies. 90% of BBA graduates find a job or pursue advanced degree studies within 6 months after graduation.

• Experiential learning : Our Bachelor degree is interactive and experiential, using a combination of case studies, group exercises, discussions, project work and business simulations. The curriculum gives you real-life business skills.

• Real business exposure : The in-class experience is combined with an exposure to real business operations through guest speaker sessions, industry and company visits. These events introduce you to numerous career opportunities.

• Career & workshops : Modern career workshops, one-to-one counselling sessions, real business exposure and networking opportunities help create career opportunities for you.

• Jobs & Internships : We provide access to a variety of useful information : job ads, internship ads, job portals and guidance.

• Excellent place to work : Switzerland offers top career opportunities.


IFM offers 2 intakes per year in October and March . 

To apply for the programme, you need to submit the following before the application deadlines.

Undergraduate requirements
• A completed application form
• A 300-400 word cover letter
• High school diploma, Baccalaureate, A levels, Maturite or equivalent
• Copies of academic transcripts and certificates (in English)
• For non-native English speaker, provide proof of your English proficiency
• A letter of reference from your school or one of your professors (if possible)
• A copy of your passport photograph (ID) page
• One recent passport-sized, colour photograph, jpeg format (of yourself)
• A non-refundable application fee of CHF/EUR 150.-

Language test requirements : In-house IFM, IELTS (6.0), TOEFL (80 ibt) or equivalent.


You can find more information about the application deadlines, procedures, tuition fees, international students on web pages concerning admissions : see

Why choose the IFM Bachelor degree?

• Pursue an accredited Bachelor’s degree that offers both a solid education and a transformative life experience.

• Engage with a contemporary curriculum, recently enhanced by insights from leading business professionals and industry specialists.

• Acquire unparalleled knowledge covering a broad spectrum of subjects, inter-national perspectives, practical skills, and cultivate a mindset geared for success.

• Experience learning through real-world, hands-on activities that bring business concepts and tools to life in the classroom.

• Develop personally in a nurturing environment, achieve remarkable self-fulfill-ment, and earn a degree that changes your outlook.

• Emerge fully equipped for the professional world, ready to kick-start your career.


Radio Television Suisse

Students from IFM Business School visited the Swiss Broadcasting Corporation (RTS) in Geneva. They were impressed by the complexity of audiovisual production and appreciated the opportunity to ask questions to RTS professionals.
Enjoy the video!

Nestlé visit

IFM students visited the incredible Nestlé Headquarters in Vevey. As the largest food company in the world, one of Nestlé’s top priorities today is sustainability.
Enjoy the video!

Media One Group visit

Students discovered Media One Group during a presentation. Media One is the leading private radio group in French-speaking Switzerland with 8 radio stations, but also 3 television stations and its digital media. They visited the Radio One FM recording studios and were able to produce an image and sound advertisement during their participation in workshops.
Enjoy the video!