This industry-relevant programme prepares you for an exciting career. The degree gives you a strong grounding of all business and management activities. The curriculum provides you with a solid understanding of the importance of marketing in an organisation; key marketing operations, consumer behaviour drivers.

You will aquire a global vision of latest challenges such as the impact of sustainability, technology, and emerging trends. You will develop the ability to analyse markets and competitors, build creative campaigns, create marketing plans, evaluate a brand, promote products, and design marketing strategies. You will gain the right set of skills with an innovative mindset to overcome daily challenges.

This specialisation prepares graduates for a variety of very interesting marketing roles within products management, advertising, communications, brand management, sales or international marketing.

Faculty : You will learn from an international faculty who are industry experts, entrepreneurs and senior managers selected from around the world to ensure educational excellence.

• Accreditations : ACBSP, IACBE, EDUQUA

• Degree awarded : Bachelor of Business Administration (with specialisation in Marketing)

• Credits : 126 credits us (180 ECTS)

• Length : 3 years

• 41 courses : including a wide range of subjects
• Format : on-campus
• Study mode : full time

• Small classes : 20 students

• Excellent ratio : professor / students : 1 / 6

• Language : English.

   We also offer a bilingual program (EN-FR)

• BBA students : 50% local & 50% International, 70% speak at least 2 languages

• 2 intakes per year in March and October.

This undergraduate curriculum focuses on your success and provides you with global perspectives, real-business knowledge and a modern vision of organisations. You will develop a global, sustainable and digital mindset. 

The curriculum contains 37 core courses & 4 elective courses to choose from the specialisation.

Sample core courses

• Creativity & Innovation

• Inside the Consumer’s Mind

• Dynamic Marketing Strategies

• Global Management

• Strategic Digital Marketing

• Market Research & Analysis

Specialisation : elective courses

• International Marketing
• International Brand Strategy

• Luxury Marketing

• Managing in the Digital Era

• International Business

• Managing Change & Innovation

Preparing for your career

Our distinctive approach enhances your employability and helps you to become a professional who will easily adapt to the challenges of the business world. You will be ready to embrace top career opportunities.

• Excellent record : 90% of BBA graduates find a job or pursue advanced degree studies within 6 months after graduation.

• Experiential learning : Our Bachelor degree is interactive and experiential, using a combination of case studies, group exercises, discussions, project work and business simulations. The curriculum gives you real-life business skills.

• Real business exposure : The in-class experience is combined with an exposure to real business operations through guest speaker sessions, industry and company visits. These events introduce you to numerous career opportunities.

• Career & workshops : Modern career workshops, one-to-one counselling sessions, real business exposure and networking opportunities help create career opportunities for you.

• Jobs & Internships : We provide access to a variety of useful information : job ads, internship ads, job portals and guidance.

• Excellent place to work : Switzerland offers top career opportunities.