Bachelor in Marketing
Bachelor of Business Administration

• Accreditations : ACBSP, IACBE, EDUQUA

• Degree awarded : Bachelor of Business Administration (with specialisation in Marketing)

• Credits : 130 credits us (184 ECTS)

• Length : 3 years

• 41 courses : including a wide range of subjects
• Format : on-campus
• Study mode : full time

• Small classes : 20-25 students

• Excellent ratio : professor / students : 1 / 6

• Language : English.

   We also offer a bilingual program (EN-FR)

• BBA students : 70% International & 30% local &, 70% speak at least 2 languages

• 2 intakes per year in March and October.


This undergraduate curriculum focuses on your success and provides you with global perspectives, real-business knowledge and a modern vision of organisations. You will develop a global, sustainable and digital mindset. 

The curriculum contains 37 core courses & 4 elective courses to choose from the specialisation.

Sample core courses

• Marketing Oper. Management

• Inside the Consumer’s Mind

• Digital Era Marketing Strategy

• Creativity & Innovation

• Market Research & Analysis

• Strategic Communication


Specialisation : elective courses

• International Marketing

• International Brand Strategy

• Driving Strategy with AI

• Luxury Business Management

• International Business

• Leading Innovation & Change


Preparing for your career


Our high-impact learning approach prepares you to become a versatile professional, ready to adapt to the challenges of a rapidly evolving business landscape and society. You will graduate fully prepared to embrace top career opportunities.

• Excellent record : 94% of BBA students are satisfied with their studies. 90% of BBA graduates find a job or pursue advanced degree studies within 6 months after graduation.

• Experiential learning : Our Bachelor degree is interactive and experiential, using a combination of case studies, group exercises, discussions, project work and business simulations. The curriculum gives you real-life business skills.

• Real business exposure : The in-class experience is combined with an exposure to real business operations through guest speaker sessions, industry and company visits. These events introduce you to numerous career opportunities.

• Career & workshops : Modern career workshops, one-to-one counselling sessions, real business exposure and networking opportunities help create career opportunities for you.

• Jobs & Internships : We provide access to a variety of useful information : job ads, internship ads, job portals and guidance.

• Excellent place to work : Switzerland offers top career opportunities.


IFM offers 2 intakes per year in October and March . 

To apply for the program, you need to submit the following before the application deadlines.

Undergraduate requirements
• A completed application form
• A 300-400 word cover letter
• High school diploma, Baccalaureate, A levels, Maturite or equivalent
• Copies of academic transcripts and certificates (in English)
• For non-native English speaker, provide proof of your English proficiency
• A letter of reference from your school or one of your professors (if possible)
• A copy of your passport photograph (ID) page
• One recent passport-sized, colour photograph, jpeg format (of yourself)
• A non-refundable application fee of CHF/EUR 150.-

Language test requirements : IELTS (6.0), TOEFL (80 ibt), DET Duolingo (110) or equivalent.


You can find more information about the application deadlines, procedures, tuition fees, international students on web pages concerning admissions : see

Why choose the IFM Bachelor degree?

• Earn an accredited Bachelor’s degree that combines a solid education with a transformative life experience.

• Benefit from a cutting-edge curriculum enriched by insights from leading business professionals and industry experts.

• Gain comprehensive knowledge across diverse subjects, international perspectives, practical skills, and develop a mindset for success.

• Engage in real-world, hands-on learning activities that bring business concepts and tools to life.

• Grow personally in a supportive environment, achieve self-fulfillment, and gain a degree that broadens your outlook

• Graduate fully equipped to launch a successful career.

Hublot Manufacture 

IFM students will have the amazing opportunity to visit the watch manufacturer Hublot, renowned for its craftsmanship and innovation. During this visit, you will discover the different aspects of watchmaking, from design to manufacturing. You will also have the opportunity to admire Hublot watches, unique and luxurious pieces.
Enjoy the video! 

Buxumlunic Agency Visit 

IFM students explored the world of marketing and communication by visiting the Buxumlunic agency; a creative and innovative communication agency. During the visit, the founder, Vincent Mani, explained to the students, the different professions, the various stages of the agency's projects, showcasing concrete examples.
Enjoy the video!


Radio Television Suisse

Students from IFM Business School visited the Swiss Broadcasting Corporation (RTS) in Geneva. They were impressed by the complexity of audiovisual production and appreciated the opportunity to ask questions to RTS professionals.
Enjoy the video!

Nestlé visit

IFM students visited the incredible Nestlé Headquarters in Vevey. As the largest food company in the world, one of Nestlé’s top priorities today is sustainability.
Enjoy the video!

Media One Group visit

Students discovered Media One Group during a presentation. Media One is the leading private radio group in French-speaking Switzerland with 8 radio stations, but also 3 television stations and its digital media. They visited the Radio One FM recording studios and were able to produce an image and sound advertisement during their participation in workshops.
Enjoy the video!

EBROCHURE BACHELORS APPLY ONLINE