This outstanding programme prepares you to meet the global challenges in marketing such as technology, emerging trends and sustainability. You will understand the key role of marketing in organisations by learning about best practices, products and brands analysis and consumer behaviour drivers.
Our degree provides you with a strong grounding of company structures, marketing activities in a global environment. You will enhance your skills in analysis, negotiation, leadership, strategy, and gain an innovative mindset. You will develop the ability to analyse markets and competitors, to manage projects, create innovative communication and successful strategies in order to help a business achieve competitive advantage.
This specialisation prepares graduates for a broad array of top marketing careers in diverse industries such as products management, advertising, communications, brand management, sales or international marketing.
Faculty : You will learn from an international faculty who are industry experts, entrepreneurs and senior managers selected from around the world to ensure educational excellence.
• Accreditations : ACBSP, IACBE, EDUQUA
• Degree awarded : Master of Business Administration (with specialisation in International Marketing)
• Ranking : ranked in the top Tier One for Global and European MBA Programs by CEO Magazine > more
• Credits : 50 CH / US (60 ECTS)
• Duration : 1 academic year (9 Months)
• 12 courses : 10 core courses and 2 electives.
• Workload : 6 courses / week
• Schedule : Mon - Fri, from 2pm
• Small classes : our classes average 20 students to promote exchange, class interaction, team work.
• Excellent ratio : professor / students : 1 / 6
• Language : taught in English
• MBA students : 70% International & 30% local &, 70% speak at least 2 languages
• 2 intakes per year in March and October.
IFM pioneering curriculum provides you with global advanced perspectives, new concepts, transferable skills, practical tools, a digital and sustainable mindset as well as a distinct way of approaching business. You will follow a curriculum designed to create career opportunities
TAKE YOUR CAREER TO THE NEXT LEVEL
Our unique real business approach provides you with new business perspectives. You will be able to think differently, manage projects, implement changes, create strategies, lead a team and make decisions. You will be prepared for any challenge you will face in your career.
• Excellent employment record : our graduates hold key roles in industries and organisations in some of the world’s leading companies.
• Experiential learning : Our MBA degree is interactive and experiential, using a combination of case studies, group exercises, discussions, project work and business simulations. The curriculum gives you real-life business skills.
• Real business exposure : The in-class experience is combined with an exposure to real business operations through guest speaker sessions, industry and company visits. These events introduce you to numerous career opportunities.
• Career & workshops : Modern career workshops, one-to-one counselling sessions, real business exposure and networking opportunities.
• Jobs & Internships : We provide access to a variety of useful information : job ads, internship ads, job portals and guidance.
• Excellent place to work : Switzerland ranks 1st and Geneva is 7th worldwide - Global Talent Competitiveness Index
Geneva offers a world-class business environment and amazing career opportunities.
• You will follow a curriculum committed to excellence, regularly updated and designed to create opportunities, for maximum career impact.
• You will study towards earning an accredited and top-ranked MBA degree in a short time period, while enjoying an amazing transformational experience.
• You will maximise your return on investment thanks to the content, the electives, the length of the course and the flexibility of the programme.
• You will enhance your key skills and you will be able to articulate your abilities and achievements in a way to grab employers’ attention when applying for jobs.
• You will grow on a personal level, achieve a tremendous sense of accomplishment and obtain a life-changing qualification to fast-track your career.
• You will take all of your classes during the afternoon, which makes it easier to balance your studies, personal life, pursuing an internship or working part-time.
• Should you need more flexibility, we may design a tailor-made schedule which integrates your professional commitments to your learning needs.
