This outstanding programme prepares and equips you to tackle global marketing challenges like technology, emerging trends, and sustainability. You’ll grasp marketing’s pivotal role in organizations through studying best practices, product and brand analysis, and consumer behavior.
The degree grounds you in organizational structures and marketing practices within a global context. You will refine skills in analysis, negotiation, leadership, strategy, and cultivate an innovative mindset. You will learn to assess markets and competitors, manage projects, and devise innovative communications and strategies to secure a business’s competitive edge.
This specialization prepares graduates for a wide range of prominent marketing roles in various sectors, including product management, advertising, communications, brand management, sales, and international marketing.
Faculty : You will learn from an international faculty who are industry experts, entrepreneurs and senior managers selected from around the world to ensure educational excellence.
• Accreditations : ACBSP, IACBE, EDUQUA
• Degree awarded : Master of Business Administration (with specialisation in International Marketing)
• Ranking 1 : ranked in the top Tier One for Global and European MBA Programs by CEO Magazine > more
• Ranking 2: ranked #3 in Switzerland and #71 among the top Business Schools in the World in Ceoworld survey
• Credits : 50 CH / US (60 ECTS)
• Duration : 1 academic year (9 Months)
• 12 courses : 10 core courses and 2 electives.
• Workload : 6 courses / week
• Schedule : Mon - Fri, from 2pm
• Small classes : our classes average 20 students to promote exchange, class interaction, team work.
• Excellent ratio : professor / students : 1 / 6
• Language : taught in English
• MBA students : 70% International & 30% local &, 70% speak at least 2 languages
• 2 intakes per year in March and October.
IFM pioneering curriculum provides you with global advanced perspectives, new concepts, transferable skills, practical tools, a digital and sustainable mindset as well as a distinct way of approaching business. You will follow a curriculum designed to create career opportunities
TAKE YOUR CAREER TO THE NEXT LEVEL
Our unique real business approach provides you with new business perspectives. You will be able to think differently, manage projects, implement changes, create strategies, lead a team and make decisions. You will be prepared for any challenge you will face in your career.
• Excellent employment record : our graduates hold key roles in industries and organisations in some of the world’s leading companies.
• Experiential learning : Our MBA degree is interactive and experiential, using a combination of case studies, group exercises, discussions, project work and business simulations. The curriculum gives you real-life business skills.
• Real business exposure : The in-class experience is combined with an exposure to real business operations through guest speaker sessions, industry and company visits. These events introduce you to numerous career opportunities.
• Career & workshops : Modern career workshops, one-to-one counselling sessions, real business exposure and networking opportunities.
• Jobs & Internships : We provide access to a variety of useful information : job ads, internship ads, job portals and guidance.
• Excellent place to work : Switzerland ranks 1st and Geneva is 7th worldwide - Global Talent Competitiveness Index
Geneva offers a world-class business environment and amazing career opportunities.
• Our curriculum, dedicated to excellence and regularly updated, is crafted for creating opportunities and ensuring significant career impact.
• Earn an accredited, highly-ranked MBA in a brief period, coupled with an extraordinary, transformative experience.
• Maximize your investment stemming from the quality of course content, diverse elective options, optimal duration, and program flexibility.
• Sharpen essential skills and learn to present your competencies and
accomplishments compellingly to prospective employers.
• Experience personal growth, immense satisfaction, and gain a life-changing qualification that accelerates your career.
• Benefit from afternoon classes, offering a harmonious balance between studies, personal life, internships, or part-time work.
• If required, we can customise a schedule to align with your professional obligations and academic requirements.
IFM students explored the world of marketing and communication by visiting the Buxumlunic agency; a creative and innovative communication agency. During the visit, the founder, Vincent Mani, explained to the students, the different professions, the various stages of the agency's projects, showcasing concrete examples.
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Students from IFM Business School visited the Swiss Broadcasting Corporation (RTS) in Geneva. They were impressed by the complexity of audiovisual production and appreciated the opportunity to ask questions to RTS professionals.
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Students discovered Media One Group during a presentation. Media One is the leading private radio group in French-speaking Switzerland with 8 radio stations, but also 3 television stations and its digital media. They visited the Radio One FM recording studios and were able to produce an image and sound advertisement during their participation in workshops.
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IFM students had the chance to visit the Piaget manufacture. It was a very rich experience where they were able to learn the secrets of luxury watchmaking.
Since 1874, Piaget has been creating luxury watches and jewelry. The brand belongs to the luxury group Richemont.
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IFM students visited the incredible Nestlé Headquarters in Vevey. As the largest food company in the world, one of Nestlé’s top priorities today is sustainability.
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