This outstanding program prepares you to tackle global marketing challenges, including technology, emerging trends, and sustainability. You’ll explore marketing’s critical role in organizations by studying best practices, product and brand analysis, and consumer behavior, all within a global context. The curriculum provides a strong foundation in organizational structures and international marketing practices.
You’ll refine key skills in analysis, negotiation, leadership, and strategy while developing an innovative mindset. Learn to assess markets, analyze competitors, manage projects, and craft cutting-edge communications and strategies to give businesses a competitive edge.
This specialization equips graduates for diverse, high-impact marketing roles in sectors such as product management, advertising, communications, brand management, sales, and international marketing.
• Accreditations : ACBSP, IACBE, EDUQUA
• Degree awarded : Master of Business Administration (with specialisation in International Marketing)
• Rankings : Ranked Top 5 in Switzerland, Top 30 in Europe, and Top 100 globally > more
• Credits : 52 CH / US (67 ECTS)
• Duration : 1 academic year (9 Months)
• 12 courses : 9 core courses and 3 electives.
• Workload : 6 courses / week
• Schedule : Mon - Fri, from 2pm
• Small classes : our classes average 20 students to promote exchange, class interaction, team work.
• Language : taught in English
• MBA students : 60% International & 40% local &, 70% speak at least 2 languages
• 2 intakes per year in March and October
• Flexible format : available for professionals
IFM’s MBA delivers a transformative education, providing global insights, strategic skills, leadership expertise, innovation, adaptability, and real-world business acumen for a competitive edge.
TAKE YOUR CAREER TO THE NEXT LEVEL
Our innovative approach equips you to thrive in today’s dynamic economy, enhancing your adaptability, marketability, and readiness for premier career opportunities, while fully preparing you to tackle future professional challenges.
• Excellent employment record : our graduates secure key roles in top industries and leading global companies.
• Experiential learning : Our MBA blends case studies, group exercises, discussions, projects, simulations for real-world skills.
• Industry connections : Interact with industry leaders, visit top companies, and explore career opportunities.
• Career & workshops : Modern workshops, tailored advice, industry exposure and networking opportunities.
• Jobs & Internships : We provide access to a variety of useful information : job ads, internship ads, job portals and guidance.
• Excellent place to work : Switzerland ranks 1st and Geneva is 7th worldwide - Global Talent Competitiveness Index
Geneva offers a world-class business environment and amazing career opportunities.
• Experience a curriculum designed for excellence, creating opportunities and delivering significant career impact.
• Earn an accredited, top-ranked MBA in a short time while enjoying a transformative educational journey.
• Maximize your investment through high-quality content, diverse electives, optimal duration, and program flexibility.
• Refine essential skills and confidently showcase your abilities to prospective employers.
• Achieve personal growth, unparalleled satisfaction, and a life-changing qualification to accelerate your career.
• Enjoy the flexibility of afternoon classes, balancing studies with personal life, internships, or part-time work.
• Receive a customized schedule tailored to your professional and academic needs, if required.
IFM students explored the world of marketing and communication by visiting the Buxumlunic agency; a creative and innovative communication agency. During the visit, the founder, Vincent Mani, explained to the students, the different professions, the various stages of the agency's projects, showcasing concrete examples.
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Students from IFM Business School visited the Swiss Broadcasting Corporation (RTS) in Geneva. They were impressed by the complexity of audiovisual production and appreciated the opportunity to ask questions to RTS professionals.
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Students discovered Media One Group during a presentation. Media One is the leading private radio group in French-speaking Switzerland with 8 radio stations, but also 3 television stations and its digital media. They visited the Radio One FM recording studios and were able to produce an image and sound advertisement during their participation in workshops.
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IFM students had the chance to visit the Piaget manufacture. It was a very rich experience where they were able to learn the secrets of luxury watchmaking.
Since 1874, Piaget has been creating luxury watches and jewelry. The brand belongs to the luxury group Richemont.
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IFM students visited the incredible Nestlé Headquarters in Vevey. As the largest food company in the world, one of Nestlé’s top priorities today is sustainability.
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